Strategic partnerships for purposeful progress
SOAR is a boutique consulting firm helping associations, non-profits, and mission-driven organizations operate with clarity, structure, and confidence.
We strengthen the systems behind your most important work – daily operations, internal processes, and large-scale meetings – so your team spends less time firefighting and more time on your mission.
Whether you’re navigating growth, a leadership transition, or operational strain, we bring steady, experienced leadership to the moments that matter most.
Who We Are
SOAR was created to provide organizations with a partner who understands the realities of association management, the demands of large-scale events, and the importance of strong internal operations. We bring together strategic insight and operational depth to help teams deliver meaningful, mission-aligned impact.
Our work is built on three pillars:
- Clarity – simplifying complexity so leaders can focus on what matters most.
- Structure – creating sustainable systems and processes that empower people.
- Purpose – ensuring that operations, programs, and strategy are aligned with mission.
And our work brings together:
- Deep experience in association management
- High-stakes meeting and program execution
- Operational strategy and cross-functional leadership
- Compliance, governance, and revenue development
- A calm, human-centered approach grounded in empathy and clarity
SOAR serves associations, nonprofits, and mission-centered teams that value integrity, collaboration, and long-term impact.
Meet the Founder
Natalie Hinman, CAE, CMP
Natalie is an accomplished association executive and operations strategist with more than 13 years of experience leading meetings, education, and organizational operations for international medical and scientific associations. She currently serves as a volunteer on ASAE’s Meetings & Expositions Advisory Council, helping shape best practices for the association events industry. Her leadership style blends clarity, collaboration, care, and calm – especially in high-stakes, fast-moving environments.
Her background includes:
- Leading 3,500+ attendee annual meetings, tradeshows, and cadaver labs
- Executing high-stakes leadership meetings and retreats
- Directing $7.5M+ meetings and education portfolios
- Restoring ACCME accreditation after a probationary period
- Executing and ensuring AATB compliance for large-scale surgical skills labs
- Redesigning operational processes, roles, and systems
- Managing multi-million-dollar budgets and complex vendor negotiations
- Supporting boards, councils, and governance committees
- Expanding industry partnerships and sustainable revenue models
Natalie brings the experience of an insider and the perspective of a trusted advisor. Her passion is helping mission-driven organizations build systems that support their purpose – and teams that feel confident and aligned.
What Guides our Work
SOAR’s approach is rooted in values that shape every partnership:
Integrity
We build trust through honesty, clarity, and follow-through.
Collaboration
We believe the best solutions come from shared insight and mutual respect.
Excellence
We bring intention and precision to every project.
Clarity
We simplify complexity so leaders can focus on what matters most.
Empowerment
We equip organizations to sustain success long after our work is done.
These values reflect our belief that strong operations should feel calm, organized, and mission-aligned – never overwhelming.
Credentials & Professional Involvement
- Certified Association Executive (CAE)
- Certified Meeting Professional (CMP)
- Volunteer, ASAE Meetings & Expositions Advisory Council
- Member: ASAE, AENC, CESSE, PCMA
- Contributor to MeetingMentor, Convene & Association Now
- Experienced board and governance liaison
Our Vision for the Future
SOAR was created to meet organizations where they are – and to grow with them.
While SOAR began with the expertise and leadership of its founder, the firm is designed to grow thoughtfully and intentionally, in alignment with the needs of the organizations we serve. As SOAR evolves, we aim to bring together experienced professionals who elevate our clients’ programs, strengthen their systems, and expand the firm’s impact.
Let’s Strengthen Your Organization Together
We’d love to partner with you to bring clarity, structure, and purpose to your operations.